Favero (verb)
Pursuit of a universal calling; an embracing of truth, passion, creation, craftsmanship, fellowship, collaboration, risk, adversity, and adventure; take action to seek fulfillment and meaning during a brief magical physical existence on earth.
Dedicate to work, a dissolving of self into a flow and letting it guide your life, symbolizing your commitment to excellence in creation.
Embody beauty, art, and love in all aspects of life and design; driven by the creative spirit that compels you to pursue the inclusion of these in innovation and movement.
Push the boundaries of human and machine performance through competition.
Extend the spectrum of human experiences by achieving singularity, {technology, mechanics, the human body, brain, emotion, senses and the universe} resulting in transformative experiences that expand what we believe is possible in our physical environment.
Brand
Selection of the brand name Favero was inspired by the life and accomplishments of Pietro Favero (1895-1975), who immigrated to Dunmore, Pennsylvania in 1912 via Ellis Island New York City.
Pietro was born in 1895 in Vittorio Veneto, Italy, a city that developed a rich and storied bicycling history.
Like many of our ancestors he was seeking a better life. At 17 years old, he and his best friend conquered the Atlantic Ocean on a ship called the Le Havre in pursuit of the American dream. When Pietro arrived in NYC, he was branded as a laborer who could read and write. His blue collar skills took him to Dunmore, PA where he began working in the coal mines and quarries, while honing his stone-working craft.
After working hard labor for many years, a new opportunity came his way. Like most laborers living in the mid-atlantic in that era, he went to work for Bethlehem Steel, who was a world leader in supplying the industrialization and militarization boom.
The revival of the Favero brand reflects Pietro's entrepreneurial and craftsman spirit. He established a small corner grocery store to meet the needs of a growing immigrant community in eastern Pennsylvania. He farmed and sold fresh local produce, handcrafted ice, and his custom concrete formations.
His enterprising nature filled a crucial gap in the market, and his legacy is celebrated through the restoration of Favero, which preserves its historical significance. His entrepreneurial spirit, courage, work ethic, and faith continue to live on with the resurgence of the brand.
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Favero Family Sigil
The Favero family sigil, designed in 2017 by Justin Favero in collaboration with several talented artists, features a right facing rampant winged lion in an aggressive, competitive stance.
Leone Alato (winged lion) - a perfect representation of the spirit of our brand, products, and life on wheels culture; an agile, powerful, and elegant beast free to fly and explore the earth at will.
Floating crown adorned with a hammer and pick axe. Regal nature combined with a indomitable work ethic and humble family beginnings in the coal mine. Labors of love.
Crown and foot placement represent the balance and earthly challenges between grounding and dreaming - encouraging all to dream bigger.
Enclosed with a sharp, crisp crest as a nod to Vittorio Veneto, who’s regional association with the winged lion is rooted in 300+BC.
Dal Niente
{ from nothing}
Favero was founded in 2019 by self taught designer Justin Favero, a fourth generation entrepreneur and descendant of five generations of garment, steel, coal mining, and metal fabrication workers.
Favero currently serves as the brand’s Creative Director and oversees operations, product design, client and creative initiatives on a day to day basis.
“My great grandfather, Pietro Favero, took a life changing risk in 1912 to give his family a better life. He worked and sacrificed in the coal mines of Pennsylvania like so many other Italian immigrants. I’m the son of steelworkers, coal miners, fabricators, artists, entrepreneurs, and risk takers. It’s an honor to create a brand in their memory.
Riding and restoring bicycles helped me in my most challenging times and I can only hope to pass along the joys and freedoms that owning a bicycle and experiencing the bicycle culture can offer.
At times I have relied on bicycles as my only mode of transportation. I’m grateful for the hours spent riding, meditating, and connecting with the environment in ways that only riding a bicycle can offer. That is when I create products and ideas for the brand. It’s the collection of thousands of deep flow moments that put me on this trajectory.
Favero is my calling and it’s been my vision since 2015. Through a series of life changing events, this dream… this obsession…this duty was birthed.
There are over 40 talented humans who are part of our team and have put their time and creative energy towards making this dream a reality.
It’s been an exciting journey to develop the most amazing products that will represent one of the world’s first highline sport and mobility lifestyle brands. I’m proud show our team’s creations to the world."
Favero - Following our hearts since 1912
Mission
Live free, ride free. Create and live with uninhibited expression while inspiring the growth of riding for physical, mental, social, financial, and environmental health.
We strive daily to be an expert at developing and creating fine bicycle storage and display concepts, bespoke home furnishings, premium ready-to-wear bicycle fashion, and bespoke limited-edition cycle collections.
Our products are handcrafted in the United States and Italy by expert artisans using the finest materials on earth.
A true love for experiencing life on two wheels is at the core of our mission. We are bicycle and design enthusiasts, who create for humans who love a life on wheeld and embrace the lifestyle.
Favero is a living and working homage, embodying the history, culture, competition, and joyous recreation of bicycling and motorcycling and the international community which it builds.
We welcome you to the House of Favero.
Inspired Design
Favero products are an elegant reflection of vintage and modern influences found in art, architecture, nature, travel, love and relationships.
Our limited edition and one-of-a-kind collections are impressively designed and handcrafted in the United States and Italy.
The vision, skill, and experience of talented Favero craftsmen is unparalleled. This talent combined with the right tools and the highest grade raw materials available result in a truly remarkable line up of high quality products.
Bicycles support our human urge for exploration, discovery, and adventure. To help fulfill this native desire for bicycle purists, commuters, collectors, track riders, messengers, weekend warriors, beach cruisers, and pro cyclists alike is an honor.
We also believe that bicycles carry energies and purpose - some would even say a soul. They are called into the lives of their stewards for specific reasons to bring joy or function and we hope our products live our their purpose for whomever needs them.
Motive & Mindfulness
The motives that fuel our team:
To create the most beautifully engineered, artistic, meticulously handcrafted bicycling inspired goods on the planet.
Source fine, exotic, recycled, upcycled, sustainable, and earth friendly materials and production processes.
To build a platform to promote bicycle safety and awareness thru philanthropic initiatives and powerful brand messaging in order to save lives and humanize interactions on the roads we all share. Proceeds from sales support the Alzheimer's Association, One Tree Planted, and People for Bikes.
Support experiences that bring people together for bicycle fitness, socials, competitions, transit, and celebrations.
